57+ Words Every Content Marketer Should Know [Glossary]
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and...
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and...
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever...
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again –...
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares...
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team...